Consumers expect and demand a wider range of products and easy shopping opportunities. Today, a dealer might carry new vehicles from as many as five or more competing manufacturers and offer a substantial selection of used cars. The actual sale of a vehicle - especially a new vehicle - represents a very small percent of profit to dealers.
Management of Mountain View Lease is presently seeking funds to develop and grow the business in a phased approach, as highlighted within this planning tool. Mountain View Lease, LLC is a new, "highline" auto sales and leasing service being made available to vehicle buyers throughout the Greater Pebbles area.
The foundation for the plan is a combination of primary and secondary research upon which the marketing strategies are built. Discussions and interviews were held with a variety of individuals and businesses to understand why and how they might consider using a pre-driven auto sales and leasing service.
Census data, county business patterns, and other directories were consulted to develop the market potential and competitive situation. As a start-up business, Mountain View Lease, LLC shall specialize in individual and business clientele needs for sales and leasing of executive-driven and new highline vehicles.
Management has determined that presently this market niche, in the Greater Pebbles area, is underserved. A well-written business plan is primarily a communication tool to be used in obtaining financing. In certain instances, particularly with an early stage company, this business plan also serves as a strategic plan.
Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend to grow with your assistance. The Mountain View Lease, LLC management team has made an in-depth analysis of its opportunities and weaknesses and it has concluded that the company has an excellent chance to succeed.
Methodology for Business Planning Sophisticated business planning helps management answer questions such as: What will be our record of achievement? How have we fared compared to our competitors?
Are we setting realistic and attainable goals and objectives? Constructive and useful business planning requires a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets.
Developing the Business Plan The management of Mountain View Lease, LLC has developed this disciplined planning methodology to help the company anticipate its start-up economic requirements and other critical information, and arrive at this realistic plan.
Guidance from Outside Professionals Mr. However, he will maintain an active management involvement in every aspect of the formation of this business plan, and the plan reflects his experience of the industry and his concept of the business.
The experienced professionals Mr. Simons has obtained have assisted the company in: Helping develop a realistic business plan Reviewing financial projections incorporating all of the assumptions and quantitative data presented in the business plan Assisting in structuring funding options and lending offerings Conducting market research Researching growth potential for the industry Identifying competitive forces and products Offering creative marketing approaches Five Objectives of Mountain View Lease, LLC: Attract construction and start-up investment capital Focus ideas and establish goals Identify and quantify objectives Track and direct growth Create benchmarks for measuring success Mountain View Lease, LLC was formed to market and lease executive "high end" new and pre-driven vehicles to individual and business customers.
The integration of these disciplines results in a comprehensive service for the discriminating vehicle buyer. We shall endeavor to provide our products and services in a comprehensive and cost-competitive manner. Our plan objectives are: Frank Simons in October Mountain View was created to address the need for niche sales of new and pre-owned executive automobiles and their leasing.
Simons has been in the sales and leasing field since Having completed nearly 30 years at various local dealerships he has a complete knowledge and experience in this industry.
Additional support services will be provided by qualified sales consultants. Support staff will be added as client workload factors mandate.
Through word-of-mouth and advertising, pre-driven quality car buyers will be secured. Phase I build-out, start-up, and development credit line needs are documented in this business plan. Phase II — Continue implementation of sales, advertising, and marketing strategies developed in Phase I.
Identify and pursue other business support markets. Mountain View Lease will target other communities for expansion. Mountain View Lease anticipates the need for sales and support staff to be added during this phase. Phase II efforts depend upon the timely development of Phase I and the analysis of its customer service base.
People who are completely new to the area, or who have few established connections, may look to the Yellow Pages or other advertising to establish available service vendors, they may stop in or call for information, product availability, or pricing.
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